All lanes

Lane 9

Start Your Lane

A private collector, estate, or dealer gets their own featured lane to sell multiple cars. After your inventory is listed and approved, we promote that named lane across the site. Every car you list also appears in its matching category lane — a muscle car in your collection, for example, also shows in Lane 3 Muscle.

What you get

Your own labeled lane on the site

Every car you list lives together under your named lane — Bob Jones Collection, Prestige Automotive, or Jones Estate.

Promotion after the collection is listed

Once your vehicles are approved we promote your named lane across the site and in matching category lanes.

Listing assistance

We help you craft compelling titles, subtitles, and descriptions that attract serious buyers.

Photo Assistant

Upload from your library or shoot with the camera. Up to 30 photos per listing with guided angles for the first 10 shots.

Appraisal Assistant

Comparable auction results and market data to help you set a competitive reserve and opening bid.

Description Assistant

AI-assisted copywriting that captures the character of each vehicle without sounding generic.

Historical Assistant

Period context, marque history, and model significance — the story behind why your car matters.

Documentation Assistant

Numbers-matching verification, production records, and provenance history to build buyer confidence.

Lead generation

Qualified buyers and traders reach out directly on your listings. You manage every conversation from your lane.

Trade option on auctions in this lane

Sellers in named lanes can accept trades. Collectors swap, upgrade, or diversify without cash.

Help for estates selling a collection

Estate lanes are labeled accordingly. We guide executors and heirs through the process with care.

Help for dealers listing specialty cars

Dealer lanes support up to 100 vehicles. List your specialty inventory where enthusiast buyers are looking.

Start My Lane

Applications are reviewed by our team. Minimum 5 vehicles to qualify.